Under Your Skin — Weekly Advertising & Sales Report V2

Feb 22 – Mar 7, 2026 | By Billing Location

Prepared by
2020Tek
US Ad Spend (USD)
$1,031.38
Prev $2,897.44
▼ vs prev -64.4%
EU Ad Spend (EUR)
€522.77
Prev €2,567.74
▼ vs prev -79.6%
Shopify Orders
64
US: 31 | EU: 33
Shopify Total Sales (USD)
$6,585.54
Discounts $797.67
Google Ads ROAS (USD)
1.02x
Conv. Value $572.53
Target 1.5x — 32% below
Meta US ROAS (USD)
1.13x
Prev 0.00x
Target 1.5x — 25% below
Meta EU ROAS (EUR)
0.56x
Spend €522.77
Target 1.5x — 63% below
Ad Purchases
15
Google 7 | Meta US 5 | Meta EU 3
Executive Takeaways
US performance is serviceable, but Europe is dragging blended efficiency. The most important next move is controlling EU spend while strengthening the ad-to-offer path.
  • Meta US Friends & Family Sale generated 1.13x ROAS and $531.09 in purchase value on just $470.15 spend.
  • Meta Europe remained below breakeven at 0.56x ROAS despite €522.77 in spend.
  • Google US was roughly breakeven at 1.02x ROAS, while EU Google had no active spend this period.
  • Shopify sales were almost evenly split between US ($3,305) and Europe ($3,281), showing balanced revenue contribution despite weaker EU ad efficiency.
  • Protect the US performers, cut EU waste faster, and align fresh creative + offer tests around the Friends & Family angle.
Summary
Google Ads
Meta Ads – US
Meta Ads – Europe
Shopify Sales
Platform Overview
PlatformRegionCurrencySpendImpressionsClicksCTRPurchasesPurchase ValueROASCPCCPMAdds to Cart
Google Ads US USD $561.23 30,955 236 0.76% 6.98 $572.53 1.02x $2.38 $18.13 —
Google Ads EU EUR €0.00 0 0 — 0 €0.00 — — — —
Meta Ads US USD $470.15 8,996 84 0.93% 5 $531.09 1.13x $5.60 $52.26 23
Meta Ads EU EUR €522.77 48,880 — — 3 €290.87 0.56x — €10.69 17
Quick Performance Snapshot
Best Efficiency Pocket
Meta US at 1.13x
Main Weak Spot
Meta EU at 0.56x
Sales Mix
US 50.2% / EU 49.8%
Immediate Priority
Protect US efficiency, cut EU waste
Shopify Sales — Regional Split
United States — $3,305.00 (50.2%)Europe — $3,280.54 (49.8%)
US 50.2%
EU 49.8%
64 total orders | $6,585.54 total sales | $797.67 in discounts
Next Actions

Scale

  • Maintain Meta US Friends & Family Sale while monitoring efficiency and frequency.
  • Keep Google US brand coverage active and watch branded CPA closely.

Cut

  • Reduce or restructure Meta EU spend until ROAS improves materially.
  • Do not reactivate weak paused campaigns without a clearly differentiated angle.

Creative

  • Build 3–5 new Friends & Family Sale variations for the US using urgency + proof hooks.
  • Test stronger before/after, social proof, and offer-led creative for Europe.

Offers + LPs

  • Review ad-to-landing-page message match for Friends & Family messaging.
  • Audit EU landing page friction and country-level conversion differences.
Google Ads — Campaign Performance
CampaignRegionCurrencyBudget/DayStatusImpressionsClicksCTRAvg CPCCostConv.All Conv.Conv. ValueAll Conv. ValueROASCost/Conv.
Search - Brand - USUSUSD$80.00Eligible (Limited)630457.14%$4.77$214.634159$283.28$1,731.261.32x$53.66
Performance Max - All ProductsUSUSD$75.00Eligible30,3251910.63%$1.81$346.602.98444.23$289.25$1,541.260.83x$116.22
Performance Max (EU)EUEUR€74.20Not Eligible000.00%€0.00€0.0000€0.00€0.000.00x€0.00
TOTAL (US)USD30,9552360.76%$2.38$561.236.98603.23$572.53$3,272.521.02x$80.41
Meta Ads — US Campaign Performance
CampaignStatus / DeltaSpend CWSpend PWSpend Δ%Impr. CWImpr. PWReach CWLink Clicks CWATC CWCheckouts CWPurchases CWPurchase Value CWROAS
Friends & Family Sale New $470.15 $0.00 New 8,996 0 5,178 84 23 11 5 $531.09 1.13x
ABO 11.17.25 −100% $0.00 $1,377.97 -100.0% 0 11,310 0 0 0 0 0 $0.00 —
Awareness −100% $0.00 $958.24 -100.0% 0 6,569 0 0 0 0 0 $0.00 —
TOTAL (US)$470.15$2,336.21-79.9%8,996—5,178—23115$531.091.13x
US performance is currently concentrated in Friends & Family Sale. Keep a close eye on creative fatigue and frequency before scaling further.
Meta Ads — Europe Campaign Performance
CampaignStatus / DeltaSpend CWSpend PWSpend Δ%Impr. CWImpr. PWReach CWLink Clicks CWATC CWCheckouts CWPurchases CWPurchase Value CWROAS
Friends & Family Sale Active €522.77 €1,034.90 -49.5% 48,880 85,274 11,690 — 17 11 3 €290.87 0.56x
BFCM 2025 −100% €0.00 €1,532.84 -100.0% 0 136,544 0 — 0 0 0 €0.00 —
TOTAL (Europe)€522.77€2,567.74-79.6%48,880221,81811,690—17113€290.870.56x
Meta EU remains below breakeven. Spend reduction alone did not restore efficiency, so creative, offer, and landing-page alignment should be reviewed before pushing more budget.
Shopify — Sales by Billing Country
Billing CountryOrdersGross SalesDiscountsReturnsNet SalesShippingTaxesTotal Sales
United States31$3,662.50-$472.00$0.00$3,190.50$56.00$58.50$3,305.00
Netherlands16$1,410.43-$212.67$0.00$1,197.76$23.43$252.84$1,474.03
United Kingdom5$562.77-$15.37$0.00$547.40$9.47$0.00$556.87
Finland5$359.93-$71.77$0.00$288.16$15.05$77.31$380.52
Denmark3$330.55-$25.86$0.00$304.69$0.00$76.17$380.86
Germany2$182.27$0.00$0.00$182.27$7.93$36.15$226.35
Spain1$112.87$0.00$0.00$112.87$0.00$23.71$136.58
Portugal1$101.89$0.00$0.00$101.89$0.00$23.44$125.33
TOTAL64$6,723.21-$797.67$0.00$5,925.54$111.88$548.12$6,585.54
Regional Summary
RegionOrdersTotal Sales% of Total
United States31$3,305.0050.2%
Europe33$3,280.5449.8%
TOTAL64$6,585.54100%
US 50.2%
EU 49.8%
Generated Sun, 15 Mar 2026 14:10:00 GMT | Basis: By Billing Location | Current period 2026-02-22 to 2026-03-07 | Previous period 2026-02-08 to 2026-02-21 | Currencies shown in native terms unless noted.